Helping Entrepreneurs To Build Better Businesses

Even if you don’t think so, you’re probably pretty good with money.

You might always be worried about it.

Or you might think in order to keep it, you have to work non-stop.

And you have so many questions (what money metrics are important? How do I know if I’m making enough? I’m making $100,000 in revenue but barely feel like I have any money), but nitty-gritty money is “weird” to talk about with your business friends.

So, you just don’t ever talk about money and hope it keeps coming in.

That’s where I come in.

 
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 First of all, I don’t think most of us are bad with money.

I think we’ve been taught for years (from our family and from society) that money isn’t for us.

But here’s what I know: you have the ability to earn more, price your work better, and confidently weight the pros and cons of investments in your business.

And just like Instagram marketing or pitching, understanding pricing and creating a sustainable business models that pays you well takes practice.

 
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Look, I know you’re good at what you do.

  • You don’t market a lot (honestly, you’d love to, but who has the time?), and anytime there’s a lag in your work you panic, pitch a bunch of old clients, and end up with more work than you can realistically complete.

  • Almost 80% of the pitches you send (errr, maybe closer to 100%) say “Sure, let’s get started!” And the ones you don’t hear from you are complete ghosts. 

  • Or maybe you don’t even pitch -- clients just...magically come to you. And it keeps you up at 3am worrying that these magical clients may one day stop showing up in your inbox.

  • You’re overwhelmed -- whether by the work or the countless custom proposals you’re sending -- but you don’t feel overwhelmed with cash. How can you be overwhelmed AND underpaid?

  • You still feel like a newbie -- maybe you’ve only been in business for a year or two. Surely you have many more dues to pay, right?

 
 
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Honestly, if you feel any of these ways, your problem isn’t that you’re “bad with money.”

It’s that your work is underpriced.

And you’re doing MORE work than you need to be doing for what you’re delivering.

And you probably know it.

And while it sounds wonderful to make more, you just don’t know how you’re going to do it.

If you raise your rates...fewer people will say yes to your work.

You’ll price yourself out of clients you love.

You already feel like you’re “the expensive option”...how can there be even more room for growth?

Or maybe you have no freaking clue how you compare to other service providers.

 
 
 
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But what if you could…

> Pitch the number you actually want to pitch, without balking or lowering your pricing on a sales call.

> Make twice as much delivering the SAME work that you’re doing now -- all because of the results your clients get.

> Slowly phase out your “red flag clients” and only work with the ones that you really enjoy working with.

> Open up more free time in your calendar -- whether it’s for your family, or to actually try putting together a course, workshop, or other marketing offer that sounds fun to try?

 

 
 

If you feel ready for this, then I’m your coach.

I help ambitious business owners understand how their business actually makes money, where their underpricing (because they almost always are) and create a framework for making strong business investments.

And personally, I am the one weekly conversation most of my clients have about money, pricing, or pitching that isn’t a fight with their partner or a conversation in their head about how worried they are about money.

If you want to watch yourself make progress on your financial goals, imagine talking about those financial goals twice as often as you are now and see if that alone doesn’t get you there faster.

 
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How do I know this will work for me?

  • Do you serve clients?

  • Do you send custom proposals each time (or a menu of services that clients then select from)?

  • Do you feel like you spend half of your time sending the proposal, then getting the client to pay you, and the other half of the time trying to do the work?

  • Do you constantly feel overworked yet underpaid?

  • Have you known you need to raise your rates, but the idea of doing it terrifies you, so you just keep your rates where they’re at?

  • Do you charge hourly but get so overwhelmed with time tracking that you undercut the hours you work and struggle to justify them when your client asks for a time report?

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If so, my 1:1 intensive will absolutely work for you.

 
 
 

Step 1:

If this sounds like you, you book a call here, and we chat for 15 minutes about your business and what you’re struggling with (I only work with people I know I can help, so I’ll be honest with you if we’re a good fit)


Step 2:

Once you say YES (yay!), I’ll send you a questionnaire and a time to book your first call (an 90-minute intensive where I get into ALL the details of your business)


Step 3:

We meet every other week for 6 months (that’s a total of 12 calls, one every other week). You also have voice or text message access to me at anytime (M-F, 9am - 5pm) during those 6 months.


Step 4:

During your “non-call” weeks, you get an hour or two of homework -- I’m very specific in my homework, and we prioritize together it based on the time you have available.


Step 5:

At the end of 6 months, we do a roundup review report -- How did your business grow? What feels easier than it did before? What new projects are on the horizon?


 
 

At the end of our time together you’ll have:

•A healthy picture of the last year of your business (both revenue and expenses)

•Solid financial goals to hit every month as well as a plan to each them

• Clarity on your biggest money hurdles — sometimes it’s our fears around money, but other times it’s that our products aren’t priced correctly or we’re not talking about the work we do in the right way.

•A framework for making business decisions and financial investments (does this investment meet my goal for the year? Do I need this right now or am I getting caught up in marketing hype?)

 

Some things that we can do to get there:

 
 
  • Create a revenue plan so that you know exactly how much to raise your rates, how many projects you want to take, and what you’ll be able to make if you do that

  • Tighten up your messaging so that your clients know EXACTLY who you work with (this is the biggest struggle for most entrepreneurs)

  • Get into the practice of pitching (making sales isn’t about the right script, it’s about CONFIDENCE. So let’s get practicing).

  • Create a system of referrals -- give your people the words they needs to refer you to clients that are a perfect fit

  • Create a simple-to-implement marketing plan -- I’m talking ONE marketing stream (not 5) until you’ve mastered that and can move on to another one.

 
 

Ready to get started?

 
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