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Over the last 30 years, the internet democratized information — in my opinion, that’s a good thing. But in order to differentiate, there has been a major shift over the past five years to include network and connection alongside information. AKA everyone who sells almost anything decided they needed to get into the community business, even when what they built wasn’t an example of true community.
The next time you host a workshop for your Founder or Client Community, consider that there are four roles that need to be played by members of your team. Don’t have a team? Here’s some advice on how to get volunteers or service providers to cover those roles.
Marketing and selling it out an in-person retreat is a hangup for lots of consultants or service-providers who want to host their clients in person. This guide will help you sell your retreat better.
Need more community in your life? This post will help you create a mastermind dinner that helps generate leads for your consulting practice.
Events are important ways to be able to nurture your clients…and they can provide a valuable transformation. This post will help you understand how important events are.
Let's get one thing straight...your business can't exist if no one knows about it.
To be honest, the biggest struggle that most entrepreneurs face is the inability to reach out to current and new audiences in a way that's consistent and manageable.
If you were here last week, you’ll remember that I mentioned making a list of the badass people that you want to be a part of your company’s/life’s steering committee. A steering committee is another word for an advisory board, but another way to think about it is to choose the people that you would want to bounce ideas off of, and who would have a good perspective on issues you may be facing.
Networking events can be great for your business if you’re looking to build your own network. This post will show you how to throw one that gets people to come and keeps them engaged after you leave.
Launching an event is much like launching a new service, however the purchase period is often way longer. Here are some tips to help your next event launch and to sell tickets effectively.
Networking is actually fun, and this post talks about how traditional "networking" traditionally is done through a lens of inauthenticity. When you're actually trying to make friends in business, networking is the single best way for people to refer you.