from the blog:
The Four Workshop Personas
Whenever I'm working with a new client, or their marketing and community management team, on conceiving a new event, one of the questions I always ask is "What do you want YOUR role to be during this event."
Whenever I'm working with a new client, or their marketing and community management team, on conceiving a new event, one of the questions I always ask is "What do you want YOUR role to be during this event."